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Analytics 360 (GA360)

Analytics 360 (GA360)

Google Analytics 360
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Advantages for your brand:

  • Unsampled Data: Get 100% accurate reports based on your full dataset, no matter your traffic volume. Make critical decisions on complete data, not estimates.

  • Data Ownership (BigQuery Integration): Automatically export all your raw, hit-level data to BigQuery. This allows you to own your data, run complex predictive analyses, and merge web analytics with your CRM data.

  • Advanced Attribution Modeling: Integrate data from CM360 and DV360 directly into your analytics to understand how display advertising really impacts your on-site conversions.

  • Predictive Analytics: Use Google’s machine learning to create predictive audiences (e.g., «users with a high probability to purchase») and activate them directly in DV360 and SA360.