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Campaign Manager 360 (CM360)

Campaign Manager 360 (CM360)

Google Analytics 360
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Advantages for your brand:

  • Single Customer View: As the ad server, CM360 captures every impression and click, giving you a complete view of the customer journey, even if the user never clicked (post-view attribution).

  • True Multi-Channel Attribution: Stop giving 100% of the credit to the last click. CM360 enables advanced attribution models so you can assign the right value to every touchpoint (Display, Search, Social, Video).

  • Verification & Brand Safety: Ensure your ads are seen by real humans in brand-safe environments, thanks to native integration with verification tools.

  • Efficient Creative Management: Centralize all your banners and videos in one place, allowing for dynamic changes and rotations without having to re-traffic campaigns on 10 different platforms.