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E-commerce, also known as online commerce, has revolutionized the way companies sell their products and services today. Since its creation in the 1990s, E-commerce has experienced exponential growth, becoming one...
In the digital era, online advertising campaigns have become an essential tool for companies to reach their target audience and effectively promote their products and services. However, it is not...
Technology for Sustainability and Energy Efficiency: In recent years, there has been a significant mission to build a greener future with a positive impact. For this reason, environmental concern has...
Exploring Technological Risks Behind technological advancements lies an increasingly relevant ethical challenge for AI-driven online advertising. As tools become more sophisticated, questions arise regarding the risks associated with their use...
As part of the Effie Awards 2023, La Mediática has been nominated for its successful case in the return to in-person events of La Tarumba, the prestigious Peruvian Circus. With...
«Premier agencies have priority access to trainings, workshops with clients, direct involvement of Google staff in account management and optimization, and priority in receiving product betas.» Each year, Google evaluates...
Prominent Latin American digital advertising company expands its operations into new markets. Mediática Expands in Latin America Bogotá, Colombia – [May 2023] Leading digital advertising company, Mediática, is delighted to...
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